Hi, I'm Harvey - a strategist and senior digital lead that probably spends too much time on the internet.

Here to work on creative projects that cut through the noise to build genuine, valuable relationships with audiences.

Manchester, UK.

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I have over a decade’s experience of building communities and campaigns for brands in the UK audio industry (including the BBC and Bauer Media) - most recently, working with my extremely talented team to deliver 1B+ organic video views as Senior Social Media Lead for BBC Radio 2, Radio 3 and 6 Music.

Key projects included:

  • 🎪 Coverage of flagship BBC live music events (Glastonbury Festival, Radio 2 in the Park, 6 Music Festival, BBC Proms - all delivering record numbers)
  • 📲 Growing streaming audiences for Radio 2 and 6 Music, with a repositioning of their social offer
  • 🎻 Proposing and launching a modern new presence for Radio 3, inviting new audiences to access classical music on platforms like TikTok
  • 🎵 6 Music's ‘Change The Tune’ social action initiative – addressing the issue of online abuse towards musicians.

Before that, as BBC Radio Social's Senior Planner, I led a transformed approach to data and key work around project prioritisation and platform tactics - collaborating with editorial, audience, production and marketing teams across all national networks.

I'm experienced in working with a wide variety of niche audiences - translating social reach into measurable success against business objectives. Other clients have included BBC Radio 1, Monty Digital, S:E Creative Studio, Greatest Hits Radio and Hits Radio, and Audio Always.

After a mini career break travelling across Australia, I’m now looking for new opportunities in creative strategy.

I love bringing together teams and using data and ideas to solve problems - prioritising inclusive, open and empathetic leadership.

Let's chat about where I could fit into your next project.

→ harveyjmccabe at gmail dot com

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